Bangladesh with the Jacksons
The Jacksons is an ethical British brand with a strong focus on traditional craftsmanship, sustainability and empowering women. The brand works with around 9,000 primarily women artisans across more than 60 villages in rural Bangladesh, creating jute bags, beadwork, embroidery, woodwork and shoes using traditional, largely hand-based techniques.
As part of our ongoing relationship with The Jacksons, Sacha travelled to Bangladesh in 2025 and 2026 to film a series of short films for the Jacksons. Each film documented the process of crafting the product from start to finish. Through photography and video, he captured the beauty of the handmade process and the local communities involved, creating an authentic visual story that celebrates the skill, dedication and human connection at the heart of The Jacksons’ work.
Videos
Jute Bag +
The jute plant is harvested by hand using centuries-old methods. No machines are used, only the expertise of the women producers. They untangle and clean the raw jute, spin it with their fingers and tidy it up with scissors. The jute is then dyed with an azo-free dye that doesn’t harm local wildlife.
Pyjamas +
Designs travel between teams in London and Bangladesh before the final pattern is meticulously traced onto unbleached cotton. Both appliqué (hand-sewn ornamental patches applied to a base fabric) and embroidery bring playful motifs to life. The Jacksons continue to explore new designs, shapes, and styles while maintaining traditional sewing techniques.
Shoes +
The uppers are handcrafted between embroidery and beadwork teams, allowing familiar techniques to move from bag and accessory into a completely new project. Inside, hand-cut goat leather linings are designed for comfort, whilst the shoes are fully lasted and finished by hand. What makes them remarkable is the way they unite every part of our craft world—embroidery, beadwork and leatherwork—into something beautifully considered and collaborative.
Candlestick +
Every colour is built up by hand, with at least three layers of paint on each section. Each layer must dry naturally before the design is meticulously retraced again and again. Using chalk and tracing paper taken from original designs, the pattern is reapplied over every new layer of paint, sometimes more than ten times in the making of a single tray. The result feels less like a product and more like a piece of artwork: thorough, precise and alive with the marks of those who made it.
Beaded Purse +
Tambour beading is a highly specialised haute couture technique used to apply beads onto fabric. It uses a sharp, pointed Tambour hook to form a continuous stitch through tightly stretched fabric.
Placemats +
